Marketing, Branding & PR for a New Era of Manufacturing

We are entering a new era of manufacturing. A large percentage of the workforce is nearing retirement and there is a full generational gap between the old guard and the incoming leadership. With this rapidly changing landscape, we can no longer rely on customer loyalty and word-of-mouth to grow our businesses. We must create new avenues to gain the attention of the next generation and rethink our messaging to earn their loyalty.

For the past five years we’ve been providing manufacturers and distributors direct access to decision makers at their target customers – from global brand owners, to prestigious university departments, to single-location processors and compounders. We do this through impactful content creation, digital marketing, and sales training & education for our increasingly virtual workplaces.

Our sweet spot is in the plastics and rubber industries, where we’ve grown brands through marketing, sales, product development and PR. We’ve helped coordinate and spoken at large industry events (in-person and virtual), facilitated trend forecasting workshops, and co-host the PlastChicks podcast with over 3,500 downloads. Most recently, we launched a new video series that has reached over 7,400 views across multiple social media platforms in its first three weeks alone – without advertising or sponsorship.